Purchase intentions in the Dutch automotive industry: what is the effect of green driving and is this effect influenced by social norms?
Van Der Zee, Quinten Teodoro Govert (A.A. 2022/2023) Purchase intentions in the Dutch automotive industry: what is the effect of green driving and is this effect influenced by social norms? Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 83. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theoretical background. The automobile industry in the Netherlands. Green driving. Purchase intention. Social norms. Research methodology. Experiment. Design and manipulation. Variables. Sample. Pre-test. Procedure. Analysis. Results. Descriptive statistics. Cronbach’s alpha. Assumptions for one-sample t-test.
References
Bibliografia: pp. 54-64.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Neuromarketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Jan 2024 08:43 |
| Last Modified: | 11 Jan 2024 08:43 |
| URI: | https://tesi.luiss.it/id/eprint/37474 |
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