Art-oriented maison how to increase prestige and reputation through art association
Izzo, Federica (A.A. 2022/2023) Art-oriented maison how to increase prestige and reputation through art association. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 116. [Master's Degree Thesis]
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Abstract/Index
The concept of luxury and the characteristics of luxury brands. Exclusivity and accessibility. Brand image and reputation. Luxury branding. The luxury market. Art and its most recent form: contemporary art. Modern art direction supports luxury needs. Art as a society reflection: art-luxury-digital convergence. From luxury brands to art: the artification process. The influence of art forms. The founder of a maison as the glue between two realities. Aesthetic theory and brand elevation through marketing strategies. The creative director and the charismatic figure. The luxury maison museum. Case introduction. Louis Vuitton and artistic collabotations: Yayoi Kusama. Gucci and the new business museum concept: the Gucci Garden.
References
Bibliografia: pp. 111-116.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Jan 2024 09:08 |
| Last Modified: | 11 Jan 2024 09:08 |
| URI: | https://tesi.luiss.it/id/eprint/37477 |
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