Di Tarsia di Belmonte, Lavinia (A.A. 2022/2023) Sponsorship in sports for luxury brands: an opportunity or a financial risk? Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 114. [Master's Degree Thesis]

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Abstract/Index

Luxury brand sponsorships in sport competitions. Contextualization of the topic. Purpose of the research. Brief description of ski, sailing, equestrian, and golf sports competitions. Analysis of luxury brand sponsorships. Definition and types of sponsorships. Evolution of luxury sponsorships. Literature research on luxury sponsorships and sports marketing. Benefits of sponsorships. Experimental analysis: case studies. Loro Piana and Ryder Cup: case study. Armani and skiing: case study. Consumer mind impact: survey and analysis of results. Sponsorships as business opportunity final evaluation, recommendations, and future impacts. 360 degrees sum up of luxury sponsorships in sports competitions. Recommendation for companies intending to sponsor luxury sports events.

References

Bibliografia: pp. 101-106.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77)
Chair:	Luxury management
Thesis Supervisor:	Festa, Alberto
Thesis Co-Supervisor:	Fei, Carlo
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	11 Jan 2024 10:04
Last Modified:	11 Jan 2024 10:04
URI:	https://tesi.luiss.it/id/eprint/37485

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