Erario, Gloria (A.A. 2022/2023) The cosmetics industry: from the lipstick effect to the success of Sephora. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 84. [Master's Degree Thesis]

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Abstract/Index

The cosmetic industry. Industry overview. Analysis of the macroeconomic environment. Scenarios of the cosmetics sector. Imports & exports. Distribution channels. Trends in the cosmetics market. Industry trends. Digitalization and omnichannel strategy. Customer experience and customization. Marketing approach based on influencers. Social and environmental commitment. Sephora: a successful retailer. Sephora overview. Business model & marketing plan. Porter's five force analysis. Pestle analysis. SWOT analysis. Winning strtaegies.

References

Bibliografia e sitografia: pp. 81-83.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77)
Chair:	Luxury management
Thesis Supervisor:	Festa, Alberto
Thesis Co-Supervisor:	Fei, Carlo
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	11 Jan 2024 10:11
Last Modified:	11 Jan 2024 10:11
URI:	https://tesi.luiss.it/id/eprint/37486

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