Personalization at the heart of the new luxury fashion experience: focus on made to measure and bespoke
Boccacani, Francesca (A.A. 2022/2023) Personalization at the heart of the new luxury fashion experience: focus on made to measure and bespoke. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 51. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The evolution of the luxury concept. From the word ethimology to the sector consolidation. Customer empowerment. Postmodernism and the shift to the experiential consumption. Customer experience. Experiential marketing–the 7 E. Luxury customization: made to measure and bespoke compared with technological world, risks, and opportunities in the industry. Personalization in the luxury industry is evolving from product to experience. Made to measure and bespoke. New technologies and data at the heart of the digital luxury experience. Opportunities and risks. Dolce and Gabbana and Santoni, two approaches of customization.
References
Bibliografia e sitografia: p. 39.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Jan 2024 10:21 |
| Last Modified: | 11 Jan 2024 10:21 |
| URI: | https://tesi.luiss.it/id/eprint/37488 |
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