Calò, Edoardo (A.A. 2022/2023) Racing into sustainability: Porsche vs Ferrari. Tesi di Laurea in Brand management/topics in digital marketing, Luiss Guido Carli, relatore Carlo Fei, pp. 95. [Master's Degree Thesis]

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Abstract/Index

Environment and automotive. human effect on the environment/anthropogenic impact. Air quality and atmospheric pollution. Agenda 30 and SDGs: how new European initiatives are impacting the human-environment relationship. The atmospheric impact of the transportation sector in today's society. From a scandal to a revolution: the dieselgate case. The electric revolution. Luxury brands and racing models: how the electric engine has change the way to do business. Porsche: history, evolution and changes. Formula E. Ferrari. Formula 1. Customers, stakeholders and shareholders. Experimental design. Methodological approach. Results. Discussion.

References

Bibliografia e sitografia: pp. 82-87.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Brand management/topics in digital marketing
Thesis Supervisor:	Fei, Carlo
Thesis Co-Supervisor:	Costabile, Michele
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	11 Jan 2024 15:50
Last Modified:	11 Jan 2024 16:03
URI:	https://tesi.luiss.it/id/eprint/37517

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