A comparative study of Spotify Wrappedand Apple Music Replay: the mediating roleof impression management on user-generated content
Zecchini, Beatrice (A.A. 2022/2023) A comparative study of Spotify Wrappedand Apple Music Replay: the mediating roleof impression management on user-generated content. Tesi di Laurea in Artificial intelligence in marketing, Luiss Guido Carli, relatore Luigi Laura, pp. 77. [Master's Degree Thesis]
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Abstract/Index
Literature review. Conceptual framework. Exploring the social nature of music: insights from Spotify and Apple Music. Defining brand-related UGC. Impression management and the digital context. Research methodology. Hypotheses definition and research model. Research design. Sampling strategy. Data collection procedure. Data analysis and results.
References
Bibliografia: pp. 69-77.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Artificial intelligence in marketing |
| Thesis Supervisor: | Laura, Luigi |
| Thesis Co-Supervisor: | Villarroel Ordenes, Francisco Javier |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Jan 2024 14:41 |
| Last Modified: | 12 Jan 2024 14:41 |
| URI: | https://tesi.luiss.it/id/eprint/37538 |
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