The interplay between corporate social responsibility and corporate reputation is CSR the recipe for corporate success?
Curreli, Carolina (A.A. 2022/2023) The interplay between corporate social responsibility and corporate reputation is CSR the recipe for corporate success? Tesi di Laurea in Global organization design and HRM, Luiss Guido Carli, relatore Luca Giustiniano, pp. 101. [Master's Degree Thesis]
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Abstract/Index
Principles and implications of corporate social responsibility. CSR: origins and definitioin. The CSR pyramid. Why should corporations be socially responsible? Benefits of CSR? Corporate reputation: definition, drivers and implications. What is corporate reputation? Measuring corporate reputation. Building and managing corporate reputation. Reputational risk. CSR & corporate reputation: an analysis of their interplay. The impact of high CSR standards on organizational reputation. The case of Patagonia: an example of how CSR pays off. The case of Nestlé: the magnitude of corporate social irresponsibility.
References
Bibliografia: pp. 77-88.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree program in Global Management and Politics, English language (LM-77) |
| Chair: | Global organization design and HRM |
| Thesis Supervisor: | Giustiniano, Luca |
| Thesis Co-Supervisor: | Pellegrino, Gianfranco |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Jan 2024 10:52 |
| Last Modified: | 16 Jan 2024 10:52 |
| URI: | https://tesi.luiss.it/id/eprint/37562 |
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