A QR code as a communication medium for foodcompanies: how to communicate sustainablepractices through packaging
Crestan, Giulia (A.A. 2022/2023) A QR code as a communication medium for foodcompanies: how to communicate sustainablepractices through packaging. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 112. [Master's Degree Thesis]
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Abstract/Index
Overview of the food sustainability sector. Overview of packaging and its environmental impact. Sustainable packaging. Food industry pollution. Labeling. Claim trends. Packaging laws in Italy. Food certifications. Information & willingness to pay. Literature research gap. Conceptual framework. The impact of QR code with sustainability information introduction on purchase intention. The mediator effect of trust. Study and general discussions.
References
Bibliografia: pp. 72-86.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Villarroel Ordenes, Francisco Javier |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Jan 2024 15:45 |
| Last Modified: | 16 Jan 2024 15:45 |
| URI: | https://tesi.luiss.it/id/eprint/37591 |
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