Do consumers value a sustainable eco labels when it comes to food products? A study of the role of eco labels on consumer willingness to pay food products from craft vs. industrial brands
Barlabà, Alessandra (A.A. 2022/2023) Do consumers value a sustainable eco labels when it comes to food products? A study of the role of eco labels on consumer willingness to pay food products from craft vs. industrial brands. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 67. [Master's Degree Thesis]
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Abstract/Index
Discussion. Eco labels and food products. Eco labels and packaging. Eco labels and packaging. Eco labels and willingness to pay. Influencing factors to facilitate sustainable consumption: eco labels. Limitation and future research. Literature gap and research questions. Literature review. Literature review of eco-labels. Literature review of sustainable consumption. Main effect. Main study. Managerial implications. Methods.
References
Bibliografia e sitografia: pp. 42-50.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Buonomo, Antonella |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Jan 2024 16:27 |
| Last Modified: | 16 Jan 2024 16:27 |
| URI: | https://tesi.luiss.it/id/eprint/37599 |
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