Exploring the effects of generative AI, including deepfake technology, on consumer perceptions of brand credibility in advertising: the moderating role of perceived deception
De Angelis, Simone (A.A. 2022/2023) Exploring the effects of generative AI, including deepfake technology, on consumer perceptions of brand credibility in advertising: the moderating role of perceived deception. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 81. [Master's Degree Thesis]
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Abstract/Index
Problem indication. Problem statement. Generative AI. Deepfake technology. Deepfake technology and its effect on brand credibility. The moderating role of perceived deception. Conceptual framework. Methodology. Experimental study.
References
Bibliografia: pp. 47-57.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Buonomo, Antonella |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Jan 2024 16:35 |
| Last Modified: | 16 Jan 2024 16:35 |
| URI: | https://tesi.luiss.it/id/eprint/37601 |
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