A decision support system for product positioning using machine learning in the automotive sector

Di Penta, Giuseppe (A.A. 2022/2023) A decision support system for product positioning using machine learning in the automotive sector. Tesi di Laurea in Customer intelligence e logiche di analisi dei big data, Luiss Guido Carli, relatore Marina Paolanti, pp. 136. [Master's Degree Thesis]

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Abstract/Index

Pirelli. La nascita, la storia e l’azienda oggi. Lo pneumatico. Competitors. Marketing & intelligenza artificiale. Positioning. Strategie di prezzo. Intelligenza artificiale. Literature review. House price prediction. Criptovalute-Bitcoin prediction. Stock closing price prediction. Carbon prediction. Oil (petrolio) prediction. Electricity prediction. Materiali & metodi. Exploratory data analysis. Data pre-processing. Modelli di regressione.

References

Bibliografia: pp. 106-112.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Customer intelligence e logiche di analisi dei big data
Thesis Supervisor: Paolanti, Marina
Thesis Co-Supervisor: Romeo, Luca
Academic Year: 2022/2023
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 23 Jan 2024 11:03
Last Modified: 23 Jan 2024 11:03
URI: https://tesi.luiss.it/id/eprint/37656

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