A decision support system for product positioning using machine learning in the automotive sector
Di Penta, Giuseppe (A.A. 2022/2023) A decision support system for product positioning using machine learning in the automotive sector. Tesi di Laurea in Customer intelligence e logiche di analisi dei big data, Luiss Guido Carli, relatore Marina Paolanti, pp. 136. [Master's Degree Thesis]
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Abstract/Index
Pirelli. La nascita, la storia e l’azienda oggi. Lo pneumatico. Competitors. Marketing & intelligenza artificiale. Positioning. Strategie di prezzo. Intelligenza artificiale. Literature review. House price prediction. Criptovalute-Bitcoin prediction. Stock closing price prediction. Carbon prediction. Oil (petrolio) prediction. Electricity prediction. Materiali & metodi. Exploratory data analysis. Data pre-processing. Modelli di regressione.
References
Bibliografia: pp. 106-112.
Thesis Type: | Master's Degree Thesis |
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Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
Chair: | Customer intelligence e logiche di analisi dei big data |
Thesis Supervisor: | Paolanti, Marina |
Thesis Co-Supervisor: | Romeo, Luca |
Academic Year: | 2022/2023 |
Session: | Summer |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 23 Jan 2024 11:03 |
Last Modified: | 23 Jan 2024 11:03 |
URI: | https://tesi.luiss.it/id/eprint/37656 |
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