Toso, Marta (A.A. 2022/2023) Luxury brand’s influencer marketing: virtual versus human social media influencer effect on perceived exclusivity and consumer purchase intention. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 112. [Master's Degree Thesis]

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Abstract/Index

Review of the literature. Luxury brands. Social media marketing. Social-psychological distance. Consumer purchase intention. Identification of research gaps and research question. Managerial problem: phenomenon and practical relevance. Influencer marketing. Virtual social media influencers. The luxury context. Research methodology and data collection. The objective. Hypothesis development and model. Research design. Results. Main study.

References

Bibliografia: pp. 66-71.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Web analytics e marketing
Thesis Supervisor:	De Angelis, Matteo
Thesis Co-Supervisor:	D'Ambrosio, Daniele
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	23 Jan 2024 13:25
Last Modified:	23 Jan 2024 13:25
URI:	https://tesi.luiss.it/id/eprint/37663

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