Message framing matters: enhancing recycling intentions throigh personal message framing across brand and influencer channels
Conradie, Nicolette Louise (A.A. 2022/2023) Message framing matters: enhancing recycling intentions throigh personal message framing across brand and influencer channels. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 87. [Master's Degree Thesis]
|
PDF (Full text)
Download (7MB) | Preview |
Abstract/Index
The global consumption problem. A global agreement towards the SDGs. Attitude-intention gap. Recycling. Towards a circular economy for businesses. Literature review. Marketing communications. Nudges. Theory of planned behaviour. Message framing. Recycling communication: product transformation salience. Psychological factors. Message framing themes. Message framing within recycling communication. Social learning. Social proof and recycling. Influencers as a communication channel. Research objectives and hypotheses.
References
Bibliografia: pp. 56-64.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Integrated marketing communication |
| Thesis Supervisor: | Peluso, Alessandro Maria |
| Thesis Co-Supervisor: | Romagnoli, Stella |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Jan 2024 09:34 |
| Last Modified: | 25 Jan 2024 09:34 |
| URI: | https://tesi.luiss.it/id/eprint/37711 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
