C

Cappai, Luca (A.A. 2023/2024) Communicating sustainability: the influence of artificial intelligence in sustainability advertising for benfit corporations. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 84. [Master's Degree Thesis]

Conradie, Nicolette Louise (A.A. 2022/2023) Message framing matters: enhancing recycling intentions throigh personal message framing across brand and influencer channels. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 87. [Master's Degree Thesis]

D

De Luca, Angelica (A.A. 2023/2024) Beyond the algorithm: unveiling brand strategies to mitigate gender bias in Ai generated campaigns. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Paolo Peverini, pp. 116. [Master's Degree Thesis]

E

Eriksen, Erik André (A.A. 2022/2023) Leveraging user-generated content for effective market entry: a study of international expansion strategies. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 57. [Master's Degree Thesis]

G

Goffeng-Bjerke, Sigurd (A.A. 2023/2024) Marketing strategy: what are the most effective marketing strategies for Red Bull to engage and grow in the Norwegian e-sport market? Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 58. [Master's Degree Thesis]

Gonzales Sepulveda, Marielisa (A.A. 2021/2022) What is the metaverse and how is it shaping the future of marketing; the role of cultural codes in virtual experiences: a cross cultural case study. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Paolo Peverini, pp. 80. [Master's Degree Thesis]

L

Lassegard, Emilie Svensli (A.A. 2023/2024) Luxury fashion brands’ co-branding alliances with fast-fashion brands: a study on brand communication on Instagram. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 110. [Master's Degree Thesis]

M

Mainardi, Caterina (A.A. 2023/2024) Narrative innovations: a comparative analysis of storytelling and creativity in AI-generated versus traditional advertisement. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Paolo Peverini, pp. 157. [Master's Degree Thesis]

Monzali, Giulia (A.A. 2022/2023) UGC powered beauty: unraveling the impact of User generated content and brand status on consumer purchase intention in the beauty industry. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 37. [Master's Degree Thesis]

Martelli, Maria Elena (A.A. 2022/2023) Leveraging the power of NFT communities to enter the web 3 for brands in the luxury jewellery industry: the case study of Tiffany & Co. and its NFTiffs. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 87. [Master's Degree Thesis]

P

Paglialunga, Giorgia (A.A. 2022/2023) Brand activism in the context of the much-debated 2022 world cup in Qatar: a study on the participating brands' campaigns and the consequent reactions of online users. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Paolo Peverini, pp. 91. [Master's Degree Thesis]

S

Senatore, Caterina (A.A. 2022/2023) Clicktivism vs activism: exploring the role of self-monitoring and perceived value of click in consumer intentions toward offline activism. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Deniz Lefkeli, pp. 80. [Master's Degree Thesis]