A

Amato, Arianna (A.A. 2023/2024) Investigating the effectiveness of luxury brands’ communication through product placements on traditional and new media: the film industry’s evergreen role. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 129. [Master's Degree Thesis]

B

Barrel, Chiara (A.A. 2024/2025) Surprise is the prize itself: the strategic role of influencer marketing in the blind box market. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 97. [Master's Degree Thesis]

C

Cappai, Luca (A.A. 2023/2024) Communicating sustainability: the influence of artificial intelligence in sustainability advertising for benfit corporations. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 84. [Master's Degree Thesis]

Conradie, Nicolette Louise (A.A. 2022/2023) Message framing matters: enhancing recycling intentions throigh personal message framing across brand and influencer channels. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 87. [Master's Degree Thesis]

D

De Luca, Angelica (A.A. 2023/2024) Beyond the algorithm: unveiling brand strategies to mitigate gender bias in Ai generated campaigns. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Paolo Peverini, pp. 116. [Master's Degree Thesis]

E

Eriksen, Erik André (A.A. 2022/2023) Leveraging user-generated content for effective market entry: a study of international expansion strategies. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 57. [Master's Degree Thesis]

G

Goffeng-Bjerke, Sigurd (A.A. 2023/2024) Marketing strategy: what are the most effective marketing strategies for Red Bull to engage and grow in the Norwegian e-sport market? Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 58. [Master's Degree Thesis]

Gonzales Sepulveda, Marielisa (A.A. 2021/2022) What is the metaverse and how is it shaping the future of marketing; the role of cultural codes in virtual experiences: a cross cultural case study. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Paolo Peverini, pp. 80. [Master's Degree Thesis]

L

Lassegard, Emilie Svensli (A.A. 2023/2024) Luxury fashion brands’ co-branding alliances with fast-fashion brands: a study on brand communication on Instagram. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 110. [Master's Degree Thesis]

M

Mainardi, Caterina (A.A. 2023/2024) Narrative innovations: a comparative analysis of storytelling and creativity in AI-generated versus traditional advertisement. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Paolo Peverini, pp. 157. [Master's Degree Thesis]

Monzali, Giulia (A.A. 2022/2023) UGC powered beauty: unraveling the impact of User generated content and brand status on consumer purchase intention in the beauty industry. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 37. [Master's Degree Thesis]

Martelli, Maria Elena (A.A. 2022/2023) Leveraging the power of NFT communities to enter the web 3 for brands in the luxury jewellery industry: the case study of Tiffany & Co. and its NFTiffs. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 87. [Master's Degree Thesis]

P

Puca, Giuseppina (A.A. 2024/2025) User-generated content through competitions and giveaways: a comparative analysis across social media platforms and product sectors. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 85. [Master's Degree Thesis]

Paglialunga, Giorgia (A.A. 2022/2023) Brand activism in the context of the much-debated 2022 world cup in Qatar: a study on the participating brands' campaigns and the consequent reactions of online users. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Paolo Peverini, pp. 91. [Master's Degree Thesis]

R

Rizzo, Agostino Pio (A.A. 2024/2025) Leveraging event sponsorship for strategic brand connecting with Gen Z through Milano Cortina 2026 Olympics. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 84. [Master's Degree Thesis]

S

Sales, Benedetta (A.A. 2024/2025) Digital advocacy for sustainable fashion: the power of influencers in shaping Gen Z consumer behavior and brand trust. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 94. [Master's Degree Thesis]

Statle, Mia Eline (A.A. 2024/2025) Navigating cultural influences: the role of marketing communication in promoting Norwegian seaweed in Italy. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Stella Romagnoli, pp. 91. [Master's Degree Thesis]

Senatore, Caterina (A.A. 2022/2023) Clicktivism vs activism: exploring the role of self-monitoring and perceived value of click in consumer intentions toward offline activism. Tesi di Laurea in Integrated marketing communication, Luiss Guido Carli, relatore Deniz Lefkeli, pp. 80. [Master's Degree Thesis]