Comparison of different eco-label formats in the dairy sector: consumer perceptions and purchase intention for a new meta-sustainability label versus a combination of eco-labels
Di Vito, Olga (A.A. 2022/2023) Comparison of different eco-label formats in the dairy sector: consumer perceptions and purchase intention for a new meta-sustainability label versus a combination of eco-labels. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 134. [Master's Degree Thesis]
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Abstract/Index
The limited purchase of eco-labelled products. Drivers of eco-labelled products selection. Gap and research question. Overview. Defining combination of eco-labels. Defining the meta.sustainability label. Literature on meta-labels compared to combination of eco-labels. Defining visual processing fluency. literature on visual processing fluency. Conceptual model. Overview. Methodology and study. Experimental rsults.
References
Bibliografia: pp. 64-81.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Buonomo, Antonella |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Jan 2024 09:44 |
| Last Modified: | 25 Jan 2024 09:44 |
| URI: | https://tesi.luiss.it/id/eprint/37713 |
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