Preference reversals: hedonic and utilitarian considerations for digital and physical products
Donatelli, Ludovica (A.A. 2022/2023) Preference reversals: hedonic and utilitarian considerations for digital and physical products. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 105. [Master's Degree Thesis]
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Abstract/Index
Problem background. Problem statement. Research approach and data. Relevance. Literature review. Product convenience and digital products. Quantity to be purchased and convenience considerations. Consumption goal: hedonic and utilitarian. Conceptual model. Research methodology. Study overview. Pre-test. Manipulation design. Covariates. Sampling. Analysis. Experiment set-up. Results.
References
Bibliografia: pp. 50-54.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Lefkeli, Deniz |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Jan 2024 10:29 |
| Last Modified: | 25 Jan 2024 10:29 |
| URI: | https://tesi.luiss.it/id/eprint/37714 |
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