Luxury fashion and innovative sustainable fibers: the role of design and consumer’s narcissism in green product innovations acceptance
Guido, Sharon (A.A. 2022/2023) Luxury fashion and innovative sustainable fibers: the role of design and consumer’s narcissism in green product innovations acceptance. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 115. [Master's Degree Thesis]
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Abstract/Index
Literature review. Luxury fashion and sustainability. Luxury fashion and green innovations. Innovative sustainable fibers. Factors affecting GPI acceptance. Research gap and hypotheses. Conceptual model. The moderating effect of design. The mediating role of narcissism. Methodology. Main study. Manipulation check. Hypothesis test. Covariates. Additional analysis.
References
Bibliografia: pp. 94-106.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Research methodology for marketing |
| Thesis Supervisor: | Donato, Carmela |
| Thesis Co-Supervisor: | Buonomo, Antonella |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Jan 2024 10:38 |
| Last Modified: | 25 Jan 2024 10:38 |
| URI: | https://tesi.luiss.it/id/eprint/37716 |
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