Antinelli, Maria Vittoria (A.A. 2022/2023) The effect of novelty on Gen Z's willingness to buy innovative sustainable fiber. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 107. [Master's Degree Thesis]

PDF (Full text) Restricted to Registered users only Download (8MB) | Request a copy

Abstract/Index

Literature review. The growing need for a circular economy: green innovation in the 21st century. The effect of the fashion industry on the environment. Harnessing innovation for sustainable progress. Generation Z’s need for green: a sustainable future. Exploring sustainable fiber options: upcycled and recycled solutions. Revolutionizing fashion: exploring the world of innovative fibers and leather alternatives. Underpinning mechanisms: the role of perceived novelty. Conceptual model development. The empirical study. Methodological approach. Results of the experiment. Discussion.

References

Bibliografia: pp. 93-99.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Research methodology for marketing
Thesis Supervisor:	Donato, Carmela
Thesis Co-Supervisor:	Buonomo, Antonella
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	25 Jan 2024 10:47
Last Modified:	25 Jan 2024 10:47
URI:	https://tesi.luiss.it/id/eprint/37718

Downloads

Repository Staff Only

View Item