Aloia, Giulio (A.A. 2022/2023) The visual importance of ecolabels. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 106. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Literature review. Concept of sustainable development. Evolution of consumer behaviour. Fair-trade and consumer empathy. Sustainability communication. Greenwashing. Characteristics of sustainability communication. Mistakes in sustainability communication. Sustainability and consumer’ want to buy. Ecolabels. Impulse buying and the importance of logo visual characteristics. Shape and colour importance. Sustainability and ecolabel’s role in the food industry. Chocolate industry. Food ecolabels visual characteristic: colour and shape: conceptual model. Methodology. Experimental study. Descriptive analysis and sample description. Hypothesis testing.

References

Bibliografia: pp. 99-106.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Research methodology for marketing
Thesis Supervisor:	Donato, Carmela
Thesis Co-Supervisor:	Lefkeli, Deniz
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	25 Jan 2024 15:01
Last Modified:	25 Jan 2024 15:01
URI:	https://tesi.luiss.it/id/eprint/37743

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