The interplay between sentiment & political marketing: an analysis of US congressional Tweets
Di Nallo, Isabelle Catherine (A.A. 2022/2023) The interplay between sentiment & political marketing: an analysis of US congressional Tweets. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 59. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Language in political advertising. Language and virality on social media. Political homophily. Period of heightened political awareness. Conceptual framework. Research question. Hypotheses. Methodology. Data. Measurements. Modeling. Results.
References
Bibliografia: pp. 37-44.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Performance marketing |
| Thesis Supervisor: | Villarroel Ordenes, Francisco Javier |
| Thesis Co-Supervisor: | Farace, Stefania |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Jan 2024 15:17 |
| Last Modified: | 25 Jan 2024 15:17 |
| URI: | https://tesi.luiss.it/id/eprint/37745 |
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