The impact of emotive language and informative graphics in driving green consumer engagement
Godø, Karen Margrete (A.A. 2022/2023) The impact of emotive language and informative graphics in driving green consumer engagement. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 47. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theoretical background. Online environmental activism and the role of the influencer. Drivers of consumer engagement. The use of emotive language. Visuals & infographics. Sponsored posts. Hypotheses & research question. Gaps, research question & theoretical framework. Hypotheses development. Data & methodology.
References
Bibliografia: pp. 29-37.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Performance marketing |
| Thesis Supervisor: | Villarroel Ordenes, Francisco Javier |
| Thesis Co-Supervisor: | Farace, Stefania |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Jan 2024 15:24 |
| Last Modified: | 25 Jan 2024 15:24 |
| URI: | https://tesi.luiss.it/id/eprint/37746 |
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