From real to cartoon: the effect of cartoonized spokesperson on social media engagement

Mannicci, Sofia (A.A. 2022/2023) From real to cartoon: the effect of cartoonized spokesperson on social media engagement. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Stefania Farace, pp. 63. [Master's Degree Thesis]

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Abstract/Index

Literature review. Type of spokesperson. The effect of cartoonization. Cartoonization and social media engagement. Celebrity spokesperson. Type of celebrity spokesperson. Methodology. Method. Participants. Procedure. Results. Exploratory analysis.

References

Bibliografia: pp. 35-45.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Consumer behavior
Thesis Supervisor: Farace, Stefania
Thesis Co-Supervisor: Lefkeli, Deniz
Academic Year: 2022/2023
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 25 Jan 2024 16:47
Last Modified: 25 Jan 2024 16:47
URI: https://tesi.luiss.it/id/eprint/37756

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