Optimizing lead generation in digital marketing: a case study on banca Mediolanum's SelfyConto digital advertising campaigns
Carchella, Riccardo (A.A. 2022/2023) Optimizing lead generation in digital marketing: a case study on banca Mediolanum's SelfyConto digital advertising campaigns. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 125. [Master's Degree Thesis]
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Abstract/Index
Introducing digital marketing. The 5 mainstreams of digital marketing. The role of data. Web analytics. Pirate funnel AAARRR. Lead generation. Banca Mediolanum. Digital product: SelfyConto. Digital marketing in Mediolanum. Digital marketing team interview.
References
Bibliografia: pp. 94-98. Sitografia: pp. 99-100.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Laura, Luigi |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Jan 2024 10:35 |
| Last Modified: | 30 Jan 2024 10:35 |
| URI: | https://tesi.luiss.it/id/eprint/37806 |
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