Kozyreva, Anastasiia (A.A. 2022/2023) Benefits and drawbacks of different digital marketing strategies used by luxury fashion companies in foreign developed and emerging markets: the case of Burberry in the EU and Asia Pacific. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 80. [Master's Degree Thesis]

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Abstract/Index

Theoretical aspects of different digital marketing strategies in the luxury industry in foreign developed and emerging markets. Theoretical foundations of different digital marketing strategies of international companies. Existing research on digital marketing strategies in foreign developed and emerging markets in the luxury fashion industry. Research on benefits and drawbacks of different digital marketing strategies used by luxury fashion companies in foreign developed and emerging markets. Analysis of luxury fashion companies' digital marketing strategies in foreign developed and emerging markets exemplified by Burberry in the EU and Asia Pacific. Luxury fashion industry overview. Burberry digital marketing strategies and activity in Asia Pacific. Burberry digital marketing strategies in the EU. Research findings and recommendations.

References

Bibliografia: pp. 52-59.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Digital marketing
Thesis Supervisor:	Ibarra, Máximo
Thesis Co-Supervisor:	Festa, Alberto
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	30 Jan 2024 11:40
Last Modified:	30 Jan 2024 11:40
URI:	https://tesi.luiss.it/id/eprint/37814

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