Lu, Simone (A.A. 2022/2023) Unlocking business opportunities through big data and cloud computing: a case study of Amazon Web Services' productization strategy. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 101. [Master's Degree Thesis]

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Abstract/Index

Literature review. Big data. Definition of big data. Big data major attributes: the 5Vs. Leveraging big data for business success. Structure of modern data. Productization of Knowledge intensive business services (KIBS). What is productization? Transforming business through service innovation. Knowledge intensive business services (KIBS). Productization of technological knowledge-intensive business services. Cloud computing. Cloud definition. Cloud delivery models. Cloud deployment models. Cloud computing and big data. Case study: the rise of Amazon Web Services (AWS). AWS history and evolution. AWS service offerings. AWS business model. AWS's role in enabling digital transformation for businesses.

References

Bibliografia: pp. 69-76.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Data Science e Management (LM-91)
Chair:	Digital marketing
Thesis Supervisor:	Ibarra, Máximo
Thesis Co-Supervisor:	Finocchi, Irene
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	30 Jan 2024 13:34
Last Modified:	30 Jan 2024 13:34
URI:	https://tesi.luiss.it/id/eprint/37820

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