The second-hand fashion market: does informing consumers on its sustainability increase their willingness to buy?
Marandola, Maria (A.A. 2022/2023) The second-hand fashion market: does informing consumers on its sustainability increase their willingness to buy? Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefano Franco, pp. 118. [Master's Degree Thesis]
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Abstract/Index
Literature review. The concept of sustainability. The fashion industry. Sustainable fashion. Hypothesis development. Sustainability awareness. Age. Gender. Methodology. Measurements. Sample and descriptive analysis. Test analysis. Reliability analysis. Results.
References
Bibliografia e sitografia: pp. 55-63.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Franco, Stefano |
| Thesis Co-Supervisor: | Monsurrò, Luigi |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Jan 2024 14:09 |
| Last Modified: | 30 Jan 2024 14:09 |
| URI: | https://tesi.luiss.it/id/eprint/37826 |
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