Am I seeing bouble? Assessing the impact of delaying coupon benefits: a quantitative analysis of regular coupons versus advertised and suprise next-purchase coupons
Van Bruggen, Daniëlle Marlène (A.A. 2022/2023) Am I seeing bouble? Assessing the impact of delaying coupon benefits: a quantitative analysis of regular coupons versus advertised and suprise next-purchase coupons. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefano Franco, pp. 95. [Master's Degree Thesis]
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Abstract/Index
Theoretical framework. Coupon delivery method and perceived deal value. Coupon delivery methods. Perceived deal value. Perceived deal value and purchase intent. Coupon delivery method and purchase intent. Methodology. Design. Sampling. Analysis. Results. Assessing the impact of delaying coupon benefits. Mixed two-way ANOVA. Mediation analyses. General discussion.
References
Bibliografia: pp. 35-42.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Franco, Stefano |
| Thesis Co-Supervisor: | Monsurrò, Luigi |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Jan 2024 14:28 |
| Last Modified: | 30 Jan 2024 14:28 |
| URI: | https://tesi.luiss.it/id/eprint/37829 |
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