How (emotional vs concrete) language drives customer engagement: the green influencer marketing case

Migliaccio, Martina (A.A. 2022/2023) How (emotional vs concrete) language drives customer engagement: the green influencer marketing case. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 47. [Master's Degree Thesis]

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Abstract/Index

Literature review. Social media influencer marketing (SMI marketing). Green influencers. Consumer-influencer engagement behavior (CIEB) and Consumer-brand engagement (CBE). Consumer engagement in the green influencers’ context. Language. Hypotheses. Method. Data description. Measurements development. Modelling. Results. Discussion.

References

Bibliografia: pp. 41-47.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Performance marketing
Thesis Supervisor: Villarroel Ordenes, Francisco Javier
Thesis Co-Supervisor: Farace, Stefania
Academic Year: 2022/2023
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 30 Jan 2024 14:58
Last Modified: 30 Jan 2024 14:58
URI: https://tesi.luiss.it/id/eprint/37833

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