The effects of sustainable packaging on consumer behavior
Kotecki, Anna (A.A. 2022/2023) The effects of sustainable packaging on consumer behavior. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 42. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Sustainable packaging today. Role of packaging in marketing. Role of packaging design in consumer behavior. Sustainability and consumer behavior. The IAS model. Research hypotheses. Method. Research context. Experimental procedure and data collection. Participants. Independent variable. Mediating variables. Background data. Reliability and validity of study variables. Results. Type of packaging and consumption. Type of packaging and perceived instrumentality, aesthetics, and symbolism. Mediators of the relationship between the type of packaging and consumption. Discussion.
References
Bibliografia: pp. 26-29.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Performance marketing |
| Thesis Supervisor: | Villarroel Ordenes, Francisco Javier |
| Thesis Co-Supervisor: | Farace, Stefania |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Jan 2024 15:13 |
| Last Modified: | 30 Jan 2024 15:13 |
| URI: | https://tesi.luiss.it/id/eprint/37835 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
