The impact of customer reviews on CLV: analyzing the managerial relevance of NPS by means of customer reviews in transactional and continuous-time settings
Santoro, Gennaro (A.A. 2022/2023) The impact of customer reviews on CLV: analyzing the managerial relevance of NPS by means of customer reviews in transactional and continuous-time settings. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 58. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Background literature. Conceptual framework and hypotheses. Research methodology. Data sources and sample. Dataset preparation. CLV predictions. Results. Descriptive statistics. Discussion.
References
Bibliografia: pp. 42-45.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Villarroel Ordenes, Francisco Javier |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Jan 2024 15:22 |
| Last Modified: | 30 Jan 2024 15:22 |
| URI: | https://tesi.luiss.it/id/eprint/37837 |
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