Lozzi, Valerio (A.A. 2022/2023) How do Italian people face fast-food consumptio? A customer behaviour study. Tesi di Laurea in Services marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 43. [Bachelor's Degree Thesis]

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Abstract/Index

The fast-food market. QSR: a first approa. QSR targeting. QSR pricing strategy. QSR common features. Covid-19 pandemic as a powerful ally for junk food consumption. Literature review about consumption drivers. Convenience food: time or money saving? Fast-food consumption and anti-consumption behaviours. The role of commercial television exposure on families. Impulsivity and fast-food consumption. Proximity to fast-food outlets and supermarkets as predictors of FF dining. Focus group: “why do Italian people choose fast-food? Where and when? Focus group results. First definition of fast-food. Visit frequency to fast-food restaurants. Draw what fast-food is for you. Fast-food is not only junk food. How many fast-food meals per week are sustainable for you? Kid’s meal. What is the main feature you look for in food? Why do you want seek a fast-food product? Is price relevant? When is fast-food time? Fast-food abroad. Post fast-food sensations: satisfaction or sense of guilt?

References

Bibliografia: pp. 39-42. Sitografia: p. 43.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair:	Services marketing
Thesis Supervisor:	Pozharliev, Rumen Ivaylov
Academic Year:	2022/2023
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	02 Feb 2024 13:40
Last Modified:	02 Feb 2024 13:40
URI:	https://tesi.luiss.it/id/eprint/37906

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