Space tourism marketing
Parboni, Leonardo (A.A. 2022/2023) Space tourism marketing. Tesi di Laurea in Services marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 41. [Bachelor's Degree Thesis]
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Abstract/Index
History and progresse of spece travels. From the first steps to the 2000’s. Latest advances. Suppliers. Space tourism marketing. Private demand features. Strategic implications: communicating innovation. Communication and brand equity: a consumer metric. Sentiment analysis of virgin galactic.
References
Bibliografia: pp. 37-39. Sitografia: pp. 40-41.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Services marketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 02 Feb 2024 14:23 |
| Last Modified: | 02 Feb 2024 14:23 |
| URI: | https://tesi.luiss.it/id/eprint/37910 |
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