Branding and co-branding in the sports industry: the case of Red Bull
Troja, Filippo (A.A. 2022/2023) Branding and co-branding in the sports industry: the case of Red Bull. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 47. [Bachelor's Degree Thesis]
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Abstract/Index
Literature review. Definition of brand. Brand image. Co-branding. Branding and co-branding in sports-industry. The Red Bull case. History of Red Bull. How and why did Red Bull expand in the sports-industry. Red Bull in the Formula one industry: "the Red Bull racing team". Red Bull in the football industry: Red Bull in the European and American football sector. Co-branding for success: the case of Red Bull and GoPro.
References
Bibliografia: pp. 40-43. Sitografia: pp. 44-47.
Thesis Type: | Bachelor's Degree Thesis |
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Institution: | Luiss Guido Carli |
Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
Chair: | Management |
Thesis Supervisor: | Vicentini, Francesca |
Academic Year: | 2022/2023 |
Session: | Autumn |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 25 Mar 2024 15:39 |
Last Modified: | 25 Mar 2024 15:39 |
URI: | https://tesi.luiss.it/id/eprint/38308 |
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