Troja, Filippo (A.A. 2022/2023) Branding and co-branding in the sports industry: the case of Red Bull. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 47. [Bachelor's Degree Thesis]

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Abstract/Index

Literature review. Definition of brand. Brand image. Co-branding. Branding and co-branding in sports-industry. The Red Bull case. History of Red Bull. How and why did Red Bull expand in the sports-industry. Red Bull in the Formula one industry: "the Red Bull racing team". Red Bull in the football industry: Red Bull in the European and American football sector. Co-branding for success: the case of Red Bull and GoPro.

References

Bibliografia: pp. 40-43. Sitografia: pp. 44-47.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Management
Thesis Supervisor:	Vicentini, Francesca
Academic Year:	2022/2023
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	25 Mar 2024 15:39
Last Modified:	25 Mar 2024 15:39
URI:	https://tesi.luiss.it/id/eprint/38308

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