Amato, Miryam (A.A. 2022/2023) Experimental research: how emotional messages influence brand attitude in educational advertising. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 77. [Master's Degree Thesis]

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Abstract/Index

Relevance of the study. The power of an educational advertising. CSR as part brand identity and brand attitude. How companies should approach to educational advertising. Why to choose this topic? Advantages and disadvantages. Managerial implications. How to change public perception. Goal of the study. How companies could researc these AIMS. Literature review. Brand attitude. Consumer identification. The type of message. Methodology & data analysis. Methodological approach. Results of the experiment. General discussion.

References

Bibliografia: pp. 69-72.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Web analytics e marketing
Thesis Supervisor:	De Angelis, Matteo
Thesis Co-Supervisor:	Pozharliev, Rumen Ivaylov
Academic Year:	2022/2023
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	12 Apr 2024 12:56
Last Modified:	12 Apr 2024 12:56
URI:	https://tesi.luiss.it/id/eprint/38475

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