Optimizing advertising strategies in sports marketing: a comprehensive study of LED banners and banner blindbess during sporting events
Romano, Livio (A.A. 2022/2023) Optimizing advertising strategies in sports marketing: a comprehensive study of LED banners and banner blindbess during sporting events. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Antonella Buonomo, pp. 51. [Master's Degree Thesis]
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Abstract/Index
Background and motivation. State of art: sports partnership relevance. Research objectives. Literature review. Sport partnership. Information overload. Advertising in the era of information overload. Brand recall and brand recognition: theoretical framework. Emotional involvement: theoretical framework. The role of movement in advertising. Conceptual model. Experimental research. Methodological approach. Experimental results. General discussion.
References
Bibliografia e sitografia: pp. 47-51.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Product & brand management |
| Thesis Supervisor: | Buonomo, Antonella |
| Thesis Co-Supervisor: | Cardamone, Ernesto |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 21 May 2024 09:26 |
| Last Modified: | 21 May 2024 09:26 |
| URI: | https://tesi.luiss.it/id/eprint/38558 |
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