What really appeals to the consumer? The effect of environmental claims on healthy (vs unhealthy) food

Pivotti, Matilde (A.A. 2022/2023) What really appeals to the consumer? The effect of environmental claims on healthy (vs unhealthy) food. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Antonella Buonomo, pp. 73. [Master's Degree Thesis]

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Abstract/Index

Healthy food consumption and sustainability concerns. Healthy food consumption. Sustainavbility concerns. The impact of claims on product evaluation. Research gap and research question. Theoretical framework and hypothesis development. Consumers' choice between healthy and unhealthy food. The role of sustainability in affecting purchases and consumption choices. Conceptual model. Empirical study. Research methodology. Pretest. Main study.

References

Bibliografia: pp. 46-55.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Product & brand management
Thesis Supervisor: Buonomo, Antonella
Thesis Co-Supervisor: Cardamone, Ernesto
Academic Year: 2022/2023
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 21 May 2024 10:18
Last Modified: 21 May 2024 10:18
URI: https://tesi.luiss.it/id/eprint/38565

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