Metaverse retailing: investigating the impact of avatar customization on customer engagement and the role of immersion satisfaction
Tagariello, Silvia (A.A. 2022/2023) Metaverse retailing: investigating the impact of avatar customization on customer engagement and the role of immersion satisfaction. Tesi di Laurea in Artificial intelligence in marketing, Luiss Guido Carli, relatore Luigi Laura, pp. 107. [Master's Degree Thesis]
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Abstract/Index
Conceptual framework and definition of the metaverse. Metaverse retailing. Objective of the study and research questions. Avatars. Gaps in the literature and research hypothesis. Conceptual model. The study. Method. Analysis. Findings and discussion. Theoretical implications. Managerial implications.
References
Bibliografia: pp. 73-85.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Artificial intelligence in marketing |
| Thesis Supervisor: | Laura, Luigi |
| Thesis Co-Supervisor: | Romeo, Luca |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 21 May 2024 10:22 |
| Last Modified: | 21 May 2024 10:22 |
| URI: | https://tesi.luiss.it/id/eprint/38566 |
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