Investigating chatbot acceptance and adoption in cultural institutions for an evolving digital experience: a TAM based analysis

Petralia, Serena (A.A. 2022/2023) Investigating chatbot acceptance and adoption in cultural institutions for an evolving digital experience: a TAM based analysis. Tesi di Laurea in The new data rich markets/artificial intelligence In service of arts and culture, Luiss Guido Carli, relatore Luigi Nasta, pp. 100. [Master's Degree Thesis]

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Abstract/Index

Literature review and theoretical framework. Artificial intelligence. Chatbots. Technology acceptance model. Methodology. Research method and hypothesis description. Survey and sample description. Data collection and analysis.

References

Bibliografia: pp. 91-99.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: The new data rich markets/artificial intelligence In service of arts and culture
Thesis Supervisor: Nasta, Luigi
Thesis Co-Supervisor: Homberg, Fabian Kurt Falk
Academic Year: 2022/2023
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 22 May 2024 14:21
Last Modified: 22 May 2024 14:21
URI: https://tesi.luiss.it/id/eprint/38612

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