Investigating chatbot acceptance and adoption in cultural institutions for an evolving digital experience: a TAM based analysis
Petralia, Serena (A.A. 2022/2023) Investigating chatbot acceptance and adoption in cultural institutions for an evolving digital experience: a TAM based analysis. Tesi di Laurea in The new data rich markets/artificial intelligence In service of arts and culture, Luiss Guido Carli, relatore Luigi Nasta, pp. 100. [Master's Degree Thesis]
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Abstract/Index
Literature review and theoretical framework. Artificial intelligence. Chatbots. Technology acceptance model. Methodology. Research method and hypothesis description. Survey and sample description. Data collection and analysis.
References
Bibliografia: pp. 91-99.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | The new data rich markets/artificial intelligence In service of arts and culture |
| Thesis Supervisor: | Nasta, Luigi |
| Thesis Co-Supervisor: | Homberg, Fabian Kurt Falk |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 May 2024 14:21 |
| Last Modified: | 22 May 2024 14:21 |
| URI: | https://tesi.luiss.it/id/eprint/38612 |
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