The role of proactive notifications in electronic logistics service quality (e-LSQ)
Bianchi, Emma Clara (A.A. 2022/2023) The role of proactive notifications in electronic logistics service quality (e-LSQ). Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 72. [Master's Degree Thesis]
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Abstract/Index
Last mile delivery. E-commerce figures. Last mile delivery: an overview. Last mile delivery: emerging trends. Literature review and development of conceptual framework. Customer satisfaction. Home delivery services. E-service quality and e-logistics service quality (E-LSQ). Order fulfillment and last mile delivery. Order tracking. Proactive notifications. Product type. Familiarity with online shopping. Proposed conceptual framework. Research methodology and analysis of results. Study overview. Pretests. Main study.
References
Bibliografia: pp. 44-47. Sitografia: pp. 48-50.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Laura, Luigi |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 Jun 2024 09:47 |
| Last Modified: | 03 Jun 2024 09:47 |
| URI: | https://tesi.luiss.it/id/eprint/38685 |
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