Forgiving or forsaking? Exploring consumer forgiveness and coping behavior after luxury brand transgressions across generations
Pesic, Aleksandra (A.A. 2022/2023) Forgiving or forsaking? Exploring consumer forgiveness and coping behavior after luxury brand transgressions across generations. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefano Franco, pp. 53. [Master's Degree Thesis]
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Abstract/Index
Theoretical background. Brand transgression and brand response. The concept of consumer forgiveness. Consumer coping behavior. Generational cohort theory. Hypothesis development. Conceptual framework. Methodology. Research design. Preliminary analysis. Main test and results.
References
Bibliografia: pp. 40-44.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Franco, Stefano |
| Thesis Co-Supervisor: | Lefkeli, Deniz |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 Jun 2024 10:55 |
| Last Modified: | 03 Jun 2024 10:55 |
| URI: | https://tesi.luiss.it/id/eprint/38691 |
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