Luxury purchases: the effect of sustainable cues on consumers’ guilt reduction and the mediating role of product durability evaluation
Bareato, Ludovica (A.A. 2022/2023) Luxury purchases: the effect of sustainable cues on consumers’ guilt reduction and the mediating role of product durability evaluation. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefano Franco, pp. 85. [Master's Degree Thesis]
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Abstract/Index
Literature review. Sustainability. Fashion and sustainability. Fashion sustainability's impact on consumers’ behaviour and psychology. Sustainable cues on luxury products' packaging. Hypotheses development. Direct effect. Mediation effect. Experimental research. Methodology.
References
Bibliografia: pp. 51-62.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Franco, Stefano |
| Thesis Co-Supervisor: | Monsurrò, Luigi |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 Jun 2024 14:43 |
| Last Modified: | 03 Jun 2024 14:43 |
| URI: | https://tesi.luiss.it/id/eprint/38700 |
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