Smart stores: virtual fitting room e consumer delight
Di Bonito, Federica (A.A. 2022/2023) Smart stores: virtual fitting room e consumer delight. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Luigi Monsurro, pp. 83. [Master's Degree Thesis]
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Abstract/Index
Valore dell’industria della moda. Rivoluzione digitale nella fashion industry. Dal multichannel all’omnichannel. Investimenti in tecnologie. Phygital e la nascita dei virtual fitting room. Evoluzione del retail: l’avvento dello smart retailing. Augmented reality (AR). Consumer delight. Ipotesi e modello concettuale. Metodologia di ricerca.
References
Bibliografia e sitografia: pp. 47-51.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Monsurro, Luigi |
| Thesis Co-Supervisor: | Buonomo, Antonella |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Jun 2024 13:29 |
| Last Modified: | 05 Jun 2024 13:29 |
| URI: | https://tesi.luiss.it/id/eprint/38715 |
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