Di Maria, Filippo (A.A. 2022/2023) Exploring sales model variations in global automotive industry: Factors influencing choice and implications for international business operations. Tesi di Laurea in International business, Luiss Guido Carli, relatore Maria Jell-Ojobor, pp. 104. [Master's Degree Thesis]

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Abstract/Index

Literature review. Sales models in the automotive sector. Factors influencing the choice of sales models in the automotive sector. Methodology. Research design. Data collection. Customer preferences. Market trends and dynamics. Technology and digitalization. Regulatory environment. Manufacturers business strategy. Cost and efficiency. Dealership network relationship. Product type and complexity. Customer support. Main findings. Limitations.

References

Bibliografia: pp. 99-102.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	International business
Thesis Supervisor:	Jell-Ojobor, Maria
Thesis Co-Supervisor:	Cappa, Francesco
Academic Year:	2022/2023
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	06 Jun 2024 14:19
Last Modified:	06 Jun 2024 14:19
URI:	https://tesi.luiss.it/id/eprint/38767

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