Exploring sales model variations in global automotive industry: Factors influencing choice and implications for international business operations
Di Maria, Filippo (A.A. 2022/2023) Exploring sales model variations in global automotive industry: Factors influencing choice and implications for international business operations. Tesi di Laurea in International business, Luiss Guido Carli, relatore Maria Jell-Ojobor, pp. 104. [Master's Degree Thesis]
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Abstract/Index
Literature review. Sales models in the automotive sector. Factors influencing the choice of sales models in the automotive sector. Methodology. Research design. Data collection. Customer preferences. Market trends and dynamics. Technology and digitalization. Regulatory environment. Manufacturers business strategy. Cost and efficiency. Dealership network relationship. Product type and complexity. Customer support. Main findings. Limitations.
References
Bibliografia: pp. 99-102.
Thesis Type: | Master's Degree Thesis |
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Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
Chair: | International business |
Thesis Supervisor: | Jell-Ojobor, Maria |
Thesis Co-Supervisor: | Cappa, Francesco |
Academic Year: | 2022/2023 |
Session: | Autumn |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 06 Jun 2024 14:19 |
Last Modified: | 06 Jun 2024 14:19 |
URI: | https://tesi.luiss.it/id/eprint/38767 |
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