Fashion retail and web3: Nike's: Swoosh initiative and the impact of community co-creation on virtual shopping experiences
Cicerchia, Stefano (A.A. 2022/2023) Fashion retail and web3: Nike's: Swoosh initiative and the impact of community co-creation on virtual shopping experiences. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 107. [Master's Degree Thesis]
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Abstract/Index
Digitalization of fashion retail. Introduction to digital transformation. Introduction to the fashion industry. Metaverse and web3. Branding on the web3: the fashion industry. Commuity co-creation. Co-creation and online brand communities. Community co-creation dimensions. Co-creation in the fashion industry. Nike case study. Company overview. Nike’s innovation history. Swoosh. Methodology.
References
Bibliografia: pp. 97-106. Sitografia: p. 107.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Managerial decision making |
| Thesis Supervisor: | Marengo, Luigi |
| Thesis Co-Supervisor: | Vitali, Luca |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Jun 2024 07:31 |
| Last Modified: | 11 Jun 2024 07:31 |
| URI: | https://tesi.luiss.it/id/eprint/38856 |
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