Fashion retail and web3: Nike's: Swoosh initiative and the impact of community co-creation on virtual shopping experiences

Cicerchia, Stefano (A.A. 2022/2023) Fashion retail and web3: Nike's: Swoosh initiative and the impact of community co-creation on virtual shopping experiences. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 107. [Master's Degree Thesis]

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Abstract/Index

Digitalization of fashion retail. Introduction to digital transformation. Introduction to the fashion industry. Metaverse and web3. Branding on the web3: the fashion industry. Commuity co-creation. Co-creation and online brand communities. Community co-creation dimensions. Co-creation in the fashion industry. Nike case study. Company overview. Nike’s innovation history. Swoosh. Methodology.

References

Bibliografia: pp. 97-106. Sitografia: p. 107.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Managerial decision making
Thesis Supervisor: Marengo, Luigi
Thesis Co-Supervisor: Vitali, Luca
Academic Year: 2022/2023
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 11 Jun 2024 07:31
Last Modified: 11 Jun 2024 07:31
URI: https://tesi.luiss.it/id/eprint/38856

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