The importance of a corporate website from a B2B perspective, the role of usability
Bigi, Niccolò (A.A. 2022/2023) The importance of a corporate website from a B2B perspective, the role of usability. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Piermario Tedeschi, pp. 63. [Master's Degree Thesis]
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Abstract/Index
Why every business needs a website. The role of the website in the customer journey. User experience and website. The impact of usability. Literature review. Websites characteristics and user experience. The role of website in the customer journey. Usability. Research gap. Methodology & data analysis. Survey design.
References
Bibliografia: pp. 39-42.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | Tedeschi, Piermario |
| Thesis Co-Supervisor: | Salate Santone, Francesco |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Jun 2024 09:20 |
| Last Modified: | 11 Jun 2024 09:20 |
| URI: | https://tesi.luiss.it/id/eprint/38869 |
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